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Humana and KaBOOM! to Build Nine Multi-Generational Playgrounds This Fall Across the United States

First build is this Saturday, Sept. 14 in Columbus, Ohio

Humana teaming with KaBOOM! to build more than 50 playgrounds over 3+ years

Category:

Thursday, September 12, 2013 11:36 am EDT

Dateline:

LOUISVILLE, Ky.

Public Company Information:

NYSE:
HUM
US4448591028
"The playground in my neighborhood has really improved the quality of life for many people who live at Gateway Park"

LOUISVILLE, Ky.--(BUSINESS WIRE)--Humana Inc. (NYSE: HUM), one of the nation’s leading health and well-being companies, along with nonprofit KaBOOM!, today launched their third annual Fall playground tour. The Humana Builds tour will stop in nine cities across the country over the next nine weeks, getting started this Saturday, Sept. 14 with the first build in Columbus, Ohio.

“We are excited to be entering the third year of our partnership with KaBOOM!,” said Thomas J. Liston, President, Retail Segment for Humana. “These playgrounds offer a great place for families and communities to come together in an environment that promotes health and well-being. We’re proud of our work with KaBOOM! across dozens of communities in the U.S.”

The multi-generational playgrounds built by Humana and KaBOOM! feature traditional kid-friendly equipment, as well as walking paths and fitness stations for adults, creating spaces for people of all ages to gather. Everyone who participates in the builds this fall will have the opportunity not only to build a playground but also to join in additional onsite activities, such as a step challenge.

A multigenerational playground can bring communities together. “The playground in my neighborhood has really improved the quality of life for many people who live at Gateway Park,” said Marcus French, a Gateway Park resident in Portland, Ore., where Humana and KaBOOM! teamed up on a playground in the fall of 2012. “Now, everyone living at Gateway Park has a great place to gather together,” French said.

In addition to Columbus, playgrounds will be built in Maryville, Tenn. (near Knoxville); Raleigh, N.C.; Chesapeake, Va.; St. Louis, Mo.; Jacksonville, Fla.; West Valley City, Utah (near Salt Lake City); Las Vegas, Nevada; and San Diego, Calif. from Sept. 14 through Nov. 16. Regular tour updates will be available on Twitter and Facebook through the hashtags #HumanaBuilds and #KaBOOMBuild.

“This partnership with Humana brings us one step closer to achieving our vision of having a great place to play within walking distance for every child in America,” said Darell Hammond, Founder and CEO of KaBOOM! “These playgrounds truly offer something for everyone, and provide a space for people of all generations to interact and get some great exercise.”

Based in part on the success of their 2011 campaign during which eight playgrounds were built in eight cities in eight weeks, Humana and the Humana Foundation entered a three-year alliance with KaBOOM! in 2012. By the end of 2014, Humana, the Humana Foundation and KaBOOM! will have teamed up to build more than 50 playgrounds across the U.S.

Additionally, the Humana Foundation is the lead sponsor of KaBOOM!’s Playful Cities USA initiative, a program honoring cities and towns that make play a priority and use innovative approaches to get children active, playing and healthy. The Foundation is also partnering with KaBOOM! to fund a multi-year research study to assess the connection between access to quality playspaces and well-being.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders;
  • Securities and Exchange Commission filings;
  • Most recent investor conference presentations;
  • Quarterly earnings news releases;
  • Replays of most recent earnings release conference calls;
  • Calendar of events (including upcoming earnings conference call dates and times, as well as planned interaction with research analysts and institutional investors);
  • Corporate Governance information.

About the Humana Foundation

The Humana Foundation was established in 1981 as the philanthropic arm of Humana Inc., one of the nation’s leading health care companies. Located in Louisville, Ky., the site of Humana’s corporate headquarters, the Foundation’s mission is to promote healthy lives and healthy communities. The Foundation’s key funding priorities are childhood health, intergenerational health, and active lifestyles. For more information, visit www.humanafoundation.org.

Humana and the Humana Foundation are dedicated to Corporate Social Responsibility. Our goal is to ensure that every business decision we make reflects our commitment to improving the health and well-being of our members, our associates, the communities we serve, and our planet.

About KaBOOM!

KaBOOM! is the national nonprofit dedicated to giving kids the childhood they deserve by bringing play to those who need it most. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. Social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America because children need to play actively every day at home, in school and in their communities. Since then, KaBOOM! has mapped over 90,000 places to play, built more than 2,300 playgrounds, and successfully advocated for play policies in hundreds of cities across the country.

KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: A Movement to Save Play, now out in paperback. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has an office in San Mateo, Calif. For more information, visit www.kaboom.org.

Multimedia Files:

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Contact:

Humana Corporate Communications
Marvin Hill, 502-580-3950
mhill1@humana.com
or
KaBOOM!
Mike Vietti, 785-320-2137
mvietti@kaboom.org